What does FB mean to you?

Today begins the start of a series on Facebook (FB).

Facebook has changed dramatically over the past eighteen months. For the millions that use this media platform, experiences have been varied.

What has been lacking for most users is the knowledge of how to effectively use this social medium to create wealth, promote worthy causes, highlight issues, glean ideas, audience targeting and other productive initiatives.

What one often finds is users desperate to amass friends – forget about checking on who these friends are; or eager to get “friends” to like some post they put out, signing them up into a rapidly-growing number of groups, and requesting them to join or use numerous applications. These, and many other actions on the part of users have put many off in using this media platform.

Read more in my follow-up article coming up soon.